Hotel social intelligence
Give guests a reason to post.
Postcard turns perishable hotel perks into authentic guest content — and converts that content into direct bookings. No ad spend. No fake influencers.
Get early access
Hotel social intelligence
Postcard turns perishable hotel perks into authentic guest content — and converts that content into direct bookings. No ad spend. No fake influencers.
Get early access
average hotel cost-per-click on paid social in 2025
Audiences have learned to scroll past hotel ads. Average CTR for hospitality display: 0.35%.
Brand accounts reach 2–5% of followers per post. The algorithm rewards people, not brands.
Every week, guests with thousands of engaged followers check in – and leave without being asked.
Hotels have
Room upgrades, spa slots, late check-outs, breakfast covers. Worth $0 once the moment passes.
Guests have
Real audiences who trust their recommendations more than any ad could ever achieve.
A trade that costs hotels almost nothing and reaches thousands of real people.
Guests post about your hotel in exchange for perks.
Your hotel has something influencers genuinely want: a beautiful stay, curated experiences, and moments worth sharing. Right now, you're giving some of that away with no measurable return. Postcard changes that.
You define exactly which complimentary items are available – room upgrades, spa credits, F&B, late checkout – and who qualifies for them.
They get special experiences, you get authentic social content. And because that guest is now in your system, every future stay comes direct. No OTA. No 15–30% commission.
Guests interact with the hotel's own branded app. Postcard is invisible infrastructure.
Guest receives a personalised invitation at check-in or via pre-arrival email.
A short onboarding flow explains the programme and what they'll receive in exchange.
Guest links their social accounts via OAuth. Postcard reads reach and engagement — nothing else.
Personalised perk packages appear — matched to their influence score and your available inventory.
01
Exchange perishable perks — late checkouts, room upgrades, spa credits — for authentic guest posts. Content cost approaches zero while quality goes up.
02
Track every post across Instagram, TikTok, and YouTube as it happens. See reach, engagement, and sentiment in a single live feed.
03
Guest content drives bookings through your own channel — not OTAs. Full attribution shows exactly which posts generated revenue.
The Postcard hotel portal gives your team everything needed to run the programme — without spreadsheets or manual tracking.
Influence scoring
Every guest profile is scored on reach, engagement rate, and content quality — automatically, before you make any offer. No gut feel, no guesswork.
Live post feed
See every guest post as it goes live – reach, engagement, and content quality. Send a bonus perk in response to standout content, directly from the portal. Catch brand issues before they spread.
Full ROI Attribution
Know exactly what each complimentary cost, how much social reach it returned, and whether it led to a future direct booking. A one-page report your GM can read in 60 seconds.
OAuth grants read access to public follower and engagement metrics only. We never read DMs, post on their behalf, or access private content.
Guest data is never sold or shared with third parties. It is used solely to match perks and measure programme performance for your hotel.
Guests can disconnect their accounts and delete their data at any time, with immediate effect. No lock-in, no friction.
Early access
We're onboarding a small group of hotels for our pilot. Tell us about your property and we'll be in touch.